Welcome to

Let's Explore


Social Media Marketing Metrics: Tools & Analytics For Measurement

Read More

Content Marketing Ideas For Successful Brand Storytelling

Read More

Mobile Video Ad Spend News: Apple Bans Install Ad App Practices, Use Tips For Success

Read More

Google Panda 4.0 Update: New Algorithm Eats Sites Like Bamboo

Read More

Somewhere.com, “Visual Platform For Work”, Is OTRIAD’s New Fave

Read More

Top 2014 FIFA World Cup Ads: Nike, Adidas, Beats By Dre & More Beat Super Bowl Spots [VIDEOS]

Read More

ABC’s “Rising Star” Show, App Bolsters Fusion of TV & Technology

Read More

Microsoft Staff Talks Cortana & Kinect Sensor At NYC Launch Event

Read More

Are People of Color Under-Represented In the Tech Industry?

Read More

Internet Week New York 2014: Mayor DeBlasio, Chrissy Teigen, Omar Epps & More Highlights

Read More

God-is Rivera is OTRIAD's Director of Social Media and Content. A journalism major that happily tripped and landed in digital marketing, God-is leads her team with both vision and laughter. She has headed successful content campaigns that yielded thousands of dollars in direct revenue and produced effective brand lift for clients. She also lives for all that is social and sharable, is a closet feminist, loves Tequila, and is determined to redefine the ideal of a working mom.


Digital campaigns & integrated marketing.

We analyze your brand's specific goals and metrics, and then create impactful marketing campaigns that resonate with your target audience. The end result is a cohesive strategy that delivers results across all channels, lifting awareness, inciting new behavior, and increasing revenue.


Effective social media is the gravity that keeps your target market in orbit around your brand. Social media drives the engagement that turns consumers into fans and advocates. OTRIAD offers full-scale social media strategies and campaigns, content development services, listening insight, application builds, and API integration.


Search marketing continues to be one of the most important tools in the digital marketing arena and we do it well. With extensive experience and a proven track record OTRIAD delivers measurable ROI. Utilizing in-house development and creative teams, alongside a true understanding of the entire business model, OTRIAD can leverage any depth of integration to improve margins.

Content development & strategy

Content has become one of the most important facets of a successful digital campaign. Great content must be both useful to the user and convey a brands top-level messaging. OTRIAD digs deep to develop content that will ignite dynamic digital communication and ensure your message reaches its target audiences through search, syndication, and promotion.


OTRIAD provides comprehensive affiliate program management and promotional services for global brands and retailers. From specialized content, to custom creative sets, we employ a series of custom services designed to proactively implement, manage, and grow your affiliate program.

Mobile & emerging platforms

Mobile market share is growing everyday and OTRIAD has the expertise to help you capitalize. Our mobile offerings include but are not limited to; mobile display, premium SMS, standard rate SMS, mobile web design, mobile application development, and mobile application distribution.

Business consulting

We help companies detect new business models, markets, and revenue opportunities facilitated by digital techniques. We provide operational consulting services and technology plans to help companies assimilate into the digital era.


An email marketing campaign is a bust if the target audience never gets a chance to see it. OTRIAD offers a managed ESP solution for clients who are truly dedicated to their email marketing initiatives. From creative design to deliverability, we will show you what your current ESP does not want you to see. The chances are very good that there is much more to this than you think.

Online Display

We use our extensive online display advertising experience and relationships to help businesses place their brand in front of both national and local audiences. From advanced targeting technologies, to cutting-edge rich media design, to attribution tracking, we make sure your brand's messaging is primed and placed for success.


Consumers need to feel comfortable and secure when purchasing online, which means brands must have seamless, easy to use payment processing options to provide a unified experience for their customers. OTRIAD offers custom check out selections, fraud protection capacities, and intricate reporting capabilities as part of our integrated payment processing services.


Chanel warms up with print before sharing campaign socially t.co/EeMAcmSU9E

@eernoult @AgoraPulse Great read! Thank YOU

Social Media Marketing Metrics: Tools & Analytic Tips For Measurement t.co/MwRj6d55v2

Jude Law Dances for Johnnie Walker Blue in Jake Scott's Short Film t.co/0q27gcEXmq

What the top 1,000 AngelList investors are reading. Links shared by them via news aggregation startup @nuzzel t.co/TBAcwkX6lY

How Are Social Networks Evolving? Twitter chat with experts at 2 p.m. EST on Wednesday, July 30 t.co/UMWbCjQDnc #AdweekChat

Does your website need a facelift? Redesign? To become #mobile responsive. Visit us at… t.co/I4E6ASpbPv

Bolt, new feature by Instagram launches & rivals Snapchat t.co/On6COPlPxV

Should agencies start building ad executions specifically to work better as YouTube preroll? See what did agency did. t.co/d2QTfTf3vh

On the heels of memes, GIFs, and Vines, Coubs may be the next pop culture craze t.co/FeWhhtH4yf by @imkialikethecar

Definition of Branded Content Redefined In New @BuzzFeed Video; consumers to follow marketer content like editorial t.co/HCFKQ8kH1C

5 Dynamic Duos In Digital Marketing That Are Winning From @generalelectric @TacoBell @Walmart @Dell & @LEVIS t.co/nu1ir6wTP4

Packaged good marketers are enlisting help from social media and mobile,tying in loyalty programs and real-world data.t.co/6GtELTt75S

3 Ways To Safely Diversify Your SEO Strategy t.co/7alkVgUKXG

Nerdists gather: It's the epic @FOXTheSimpsons X @FOXFamilyGuy Crossover Special t.co/ak2PkbaoGI